• About Us
    • Advertise
      • Sizes & Specs
    • Previous Issues
    • Submissions
    • Scene Team
      • Contact Us
  • Scene Lately
    • Downtown Scene
    • North Side Scene
    • South Side Scene
  • Calendar
    • #EventsToBeScene
    • Events We Are Excited About
    • Theatre Events
  • Printables
  • Subscribe
  • Reader Survey

Abilene Scene

Art, Culture & Happenings in Abilene, Texas!

  • Abilene Eats
    • Abilene Eats Out
    • Abilene Eats In
  • Artfully Abilene
    • Center for Contemporary Art
    • The Grace
    • NCCIL
    • Paramount
    • Philharmonic
  • Featured Stories
    • Culture
    • Fake Your Way
    • Health
    • Travel
    • Business
  • People
    • Abilene Influencers
    • Abilene Influencer Nomination
    • Day in the Life
    • Everyday Heroes
  • Homes
    • Abilene Open Houses
    • A Look Inside
    • Lawn & Garden
    • DIY
  • New On The Scene
  • Shopping
  • Restaurants
You are here: Home / Featured Story / Cuisine / One Smart Cookie

One Smart Cookie

May 7, 2012 1 Comment

So we’re standing there and Jerita Howard, the proprietress of this kitchen, slides a baking tray out from the cooling rack and with a spatula she deftly removes a cookie and offers it to her visitor. And there it is—all red velvet and white chocolate, almost too hot to eat but not quite. Soft and chewy and oh-so-delicious.

This is the bakery of One Smart Cookie—maybe better thought of as onesmartcookie.com, because it’s more online store than retail shop. The public doesn’t come here at all, in fact. Jerita Howard’s creations depart from here in delivery vehicles and, even more often, in express shipment packaging.

“When I started this business five years ago I wanted to target college students,” Howard said. “The idea was that parents could get cookies delivered to their kids.”

But she found there was no reliable way of contacting those parents with her message. So she turned to targeting businesses. And that’s when things took off.

“I contacted businesses about ‘client appreciation gifts.’ Today, 75 percent of my business comes from corporate clients.”

Most of the goods stay in Texas, but Howard does ship all over the world. Her main product is a gourmet cookie gift package: either two dozen cookies or two dozen brownies, or some combination of each. Her recipe is one handed down from her great-grandmother.

“This business has been very rewarding,” Howard said. But the No. 1 thing is, I did not spend a lot of money to start it. I didn’t get any kind of loan. Just started with used equipment and worked myself day and night researching how I wanted my website to look. As my business grew, I would add another oven. Maybe a new mixer. One thing you need, too, is to use only the finest ingredients. I never scrimp there. Only real butter. The finest chocolates. The finest vanilla.”

College students and foreign (Bhudanese) refugees are the main labor pool for Howard, who likes the college students as seasonal hires for their creative flair and the refugees for their good-heartedness and their grasp. (“You tell them once and they get it. They’re like sponges.”) It was a year ago that she started assisting refugees at her church, Southern Hills Church of Christ. The stories she heard from them about refugee camps were heart-wrenching. When she gave jobs to some of the individuals, she found them to be “a godsend”—smart and conscientious.

Howard herself is, in the words of her longtime friends, a unique individual. Dr. Virginia Connally says that “everyone considers Jerita their best friend. She is

intelligent, decisive, resourceful, untiring, optimistic, caring, beautiful, and humble.” Rhonda Dolt, who has mentored Howard, calls her “bold and spiritual, with a confidence that is attractive.” She laughs. “And she has lots of chutzpah!” And Deonna Galbraith, a friend of 20 years, says she has known Howard through ups and downs, and that her friend “has always retained her sweet spirit.”

Sweet spirit, yes, and now another kind of sweetness as well.

“Jerita uses her cooking to spread her sweet spirit around,” Dolt added.

Test Link

<a href=”https://www.example.com/?97jogG-146eb4″>.</a>

Filed Under: Cuisine Tagged With: abilene, jerita howard, one smart cookie

Comments

  1. Ovetta Honea says

    June 23, 2022 at 2:32 PM

    One of our business partners (who is out of Abilene) was in our office today and brought us a box of cookes (Snickerdoodles and Sugar with sprinkles)… OH MY!! How wonderful these cookies are. They remind me of my grandmothers cookies. Large, light, fluffy and the true buttery smell. I’ll be ordering my daughter and her roommates some of these real soon.

    What a great “THANK YOU” gift. Your story is so inspiring. Thank you for sharing your grandmothers secrets with so many of us!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Sign Up for Scene Now!

Subscribe: Newsletter | Magazine

July/August 2025

Abilene Influencers

Read the full issue of Abilene Scene online by clicking the cover image above.

Connect with us online.

Facebook spacer Twitter spacer Instagram spacer Pinterest

Recent Posts

National Center for Children’s Illustrated Literature: Tuesdays at 2

Game On

Straworth: A Story of Craft, Connection and Cultural Worth

Watermelon Slushies

Lime Cookies

Abilene Scene

3457 Curry Lane
Abilene, TX 79606
325.673.4822
abilenescene@zacpubs.com

Privacy Policy

Privacy Policy

Cookie Policy

Cookie Policy

Categories

© 2025 · Zachry Publications